[2016-11-01 l ContentAsia] Living the Dream: Live with Joon Lee
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2025-06-10 11:24
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Joon Lee’s under-the-radar “bit of this, bit of that” story is coming to an end.
A month ahead of his first regional roadshow and six months after he set up shop in Seoul, Fox Networks Group’s (FNG) former executive vice president for North Asia and head of original productions for Mainland China is unveiling a co-ordinated plan that runs from creating original IP to a digital theme park project.
Lee’s new outfit, LYD Networks, has also become a first port of call for international brands with North Asia ambitions, eager to tap the media solutionsLee has consolidated under V Plus E.NM. These includeM&A activities, direct investment consultancy, channel distribution/content syndication/licensing and merchandising.
V Plus, already the biggest agency for foreign media in terms of number of brands/channels it represents, has two subsidiaries – production house Studio LYD, which is wholly owned, andLYD Digital Space, in which the company has an equity investment.
Studio LYD specialises in producing Korean dramas and movies with international IP/formats, and is in discussion to expand this to partnerships that will co-develop and co-produce unscripted content.
Three Korean drama projects based on international formats/IP are already in production. One of these is scheduled to start shooting in early 2017. Details remain under wraps for the moment, but could be announced as early as mid-November.
Read more>>
https://www.contentasia.tv/features/living-dream-live-joon-lee
A month ahead of his first regional roadshow and six months after he set up shop in Seoul, Fox Networks Group’s (FNG) former executive vice president for North Asia and head of original productions for Mainland China is unveiling a co-ordinated plan that runs from creating original IP to a digital theme park project.
Lee’s new outfit, LYD Networks, has also become a first port of call for international brands with North Asia ambitions, eager to tap the media solutionsLee has consolidated under V Plus E.NM. These includeM&A activities, direct investment consultancy, channel distribution/content syndication/licensing and merchandising.
V Plus, already the biggest agency for foreign media in terms of number of brands/channels it represents, has two subsidiaries – production house Studio LYD, which is wholly owned, andLYD Digital Space, in which the company has an equity investment.
Studio LYD specialises in producing Korean dramas and movies with international IP/formats, and is in discussion to expand this to partnerships that will co-develop and co-produce unscripted content.
Three Korean drama projects based on international formats/IP are already in production. One of these is scheduled to start shooting in early 2017. Details remain under wraps for the moment, but could be announced as early as mid-November.
Read more>>
https://www.contentasia.tv/features/living-dream-live-joon-lee