Joon Hee Lee is the Founder and CEO of LYD Networks. With extensive knowledge of both foreign and domestic markets, Joon is directly responsible for LYD's media and consulting business, connecting and advising international media companies on content and business development strategies for Korea and abroad. He also oversees all LYD projects, building strong partnerships and securing investments for its drama productions and other ventures. 

 Prior to LYD, Joon spent over a decade with Fox International Channels where he was last the EVP of North Asia & Head of Original Productions for Mainland China. In this role, he managed all media business for North Asia and was in charge of the production of original contents for Mainland China. He also held executive roles in Korea, Japan, and Southeast Asia where he oversaw programming and production operations for FIC’s 30+ channel brands covering all genres including Sports, Chinese, Factual and Entertainment. Based in Hong Kong, he was active in the business development of the network’s channels and managed its licensing and content ventures, including its fast-growing new media content business.

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