LYD is a business solutions company that offers customized gateways into Korean media and contents. Based in Seoul, South Korea, LYD provides leadership in media consultation for global channel networks and OTT platforms on content and business development strategies for Korea and Korean content. LYD also specializes in Korean drama, film and digital content production and is the majority shareholder of NCoOP (JV with GOM & Company), an online aggregator for international short form contents.
Joon Hee Lee is the Founder and CEO of LYD and together with a team of media professionals, LYD offers a unique and fast-thinking approach into the Korean market.
LYD is the only consultation company of its kind in Korea with a proven track record in widening the footprint of the brands it represents, creating successful strategies and business models for its clients and working with international media companies to successfully develop projects for various markets.
Its team has a level of in-depth experience and knowledge of the industry that cannot be matched elsewhere, with the ability to transcend barriers to create successful partnerships within Korea as well as internationally.
“Joon Lee and his team at LYD interpret Korea's media environment for the international community and are a bridge between foreign goals and local market realities. In a few years, LYD has become a default helpline for straightforward insights and support.”
Editorial Director, ContentAsia
"Joon and the LYD team have their pulse on the Korean content industry. They have been instrumental in opening doors, navigating the various players, and identifying specific projects for us to acquire. LYD helped establish iflix's credibility in the Korean content ecosystem."
Head of Contents, Iflix
“LYD is a young enterprise full of belief and commitment with growing execution skills in IP creation, digital platforms and channel and content aggregation. Hope LYD never gets old!"
Co-Founder and Director, Media Partners Asia
Please contact us with any consultation inquiries and to request a free issue of LYD’s Newsletter.
Address : Itaewon-ro 55gil 5, 3rd floor, Yongsan-gu, Seoul 04348